we are thrilled to announce that after more than 25 years in Oslo City, Kappahl has opened a completely upgraded flagship store, including an expanded Newbie section. The Newbie section is a separate small universe with a completely new storefront concept.

“We are proud that Kappahl has chosen to renovate and launch its flagship store at Oslo City. The introduction of the Newbie concept with its own storefront is a fantastic addition for our customers, who have been asking for a more complete range of baby and children’s clothes”, says Elisabeth Lohk.

“Oslo City has been important to us for many years and is the natural place for us to have our flagship store. This is where we invest a little extra in fashion, for example by offering Personal Shopping completely free of charge for members of our loyalty program. It’s a shopping center with a high flow of customers where we continuously interact with new customers and is therefore an important indicator of how both the market and we are developing. It’s also a modern center with many other attractive retailers, which makes us feel very comfortable here,” concludes Ingrid Melnes, Marketing Manager at Kappahl.