We, along with our male visitors, are delighted to welcome Oscar Jacobson to Emporia. Our customer surveys have shown a strong demand for a wider selection of menswear, making it especially exciting to meet this request by offering Oscar Jacobson a retail space.

Over the past three years, Oscar Jacobson has opened 10 new stores, and expanding to Emporia is a natural next step in the company’s growth strategy.

“We have seen strong growth in the Öresund region and establishing a presence at Emporia felt like a natural step. This location allows us to showcase the brand in the right setting – not just in terms of aesthetics and collection breadth, but also service level. Our expectations are high, especially considering Emporia’s impressive development in recent years,” says Magnus Windahl, Retail Director.

The new 150 sqm store is the brand’s 20th standalone location, complementing the network of around 150 retailers across Europe. Founded in 1903 by tailor Oscar Jacobson in Borås, the brand has grown into a complete lifestyle concept, offering a wide range of menswear for every occasion. Designed in Sweden and crafted in Europe in collaboration with the world’s most exclusive fabric suppliers, Oscar Jacobson remains committed to high quality and timeless style.