Fredrik & Louisa is a Norwegian family-owned company celebrating its 40th anniversary this year. Physical stores are at the heart of Fredrik & Louisa’s business, and the company has consistently invested—and continues to invest—in their brick-and-mortar locations.

Fredrik & Louisa is turning 40 this year, and this major initiative is part of our ongoing focus on physical stores, which we aim to make some of the most impressive beaty stores in Norway,“ says CEO Eric Rivelsrud. “Fredrik & Louisa will open new flagship stores in Oslo City and Sundt in Bergen during the first quarter of 2025.

We are thrilled that Fredrik & Louisa has chosen to open their new flagship store at Oslo City. Cosmetics is already a strong category at the center, and this will make it even stronger. With their sought-after concept, the addition of Fredrik & Louisa will further enhance the customer experience for the benefit of our over 11 million annual visitors. The store will be in an excellent spot on the first floor, covering 450 square meters with stunning storefronts and window displays facing the street, says Elisabeth Lohk, Center Manager at Oslo City.

The new store will initially employ 20 people, and according to Fredrik & Louisa, it will not only be one of Norway’s most beautiful stores but also a place where guests will meet the country’s most dedicated team.

Customers’ experiences depend on being met by skilled, knowledgeable, and enthusiastic employees. That’s why we dedicate significant time and resources to recruitment, training, and ensuring that our employees thrive. We want everyone to feel welcome when visiting us,“ says Eric Rivelsrud. “Our goal is to excel in-store, and we will continue building Norway’s most impressive retail team.

At Fredrik & Louisa, you’ll find market-leading brands such as Chanel, Dior, Fenty, Shiseido, Clinique, Clarins, Biotherm, Lancôme, and Elizabeth Arden. The chain also offers international cult favorites like MAC Cosmetics, Kiehl’s, NARS, La Mer, and Giorgio Armani Beauty.

Enhancing the shopping experience at Oslo City

Fredrik & Louisa’s establishment is another step in Oslo City’s ongoing effort to elevate the center’s “look and feel” and enhance the shopping experience. Earlier in November, Oslo City welcomed Levi’s Store, which opened Norway’s largest Levi’s store in the shopping center, as well as Fast Candy Premium, whose store is a shopping experience.