INITIATIVES WE LOVE
Each day, through innovative partnerships, concrete initiatives and our sharing of best practices — both inside our malls and throughout their local ecosystems — we strive to live up to our commitments to sustainability and innovation. With one simple promise: to take action in the community.
A strong commitment to Oslo City's secondhand pop- up store
Oslo City's marketing department organized an event in collaboration with Egmont People and the Vålerenga samfunn. Oslo City created their own Secondhand Pop-up store at the main entrance, where everyone could drop off discarded clothes that are no longer used and at the same time shop for new clothes at a good price.
Oslo City’s marketing department organized an event in collaboration with Egmont People and the Vålerenga samfunn. Oslo City created their own Secondhand Pop-up store at the main entrance, where everyone could drop off discarded clothes that are no longer used and at the same time shop for new clothes at a good price.
All profits were donated to Vålerenga Samfunn and the work they do for vulnerable people in the old part of Oslo. Every day during the event there were long queues to drop off old clothes and the enthusiasm for reuse and secondhand shopping was beyond expectations.
A lot of people were donating clothes and contributing to a good cause! Together we managed to raise over 30.000 NOK for Vålerenga samfunn, says Camilla Mindrebøe, Marketing Manager Oslo City.
More events like this are being planned.